Wonderful Woman – Johana Caba

Meet Johana Caba is a social media coordinator, from the Dominican Republic. She is responsible, determined and creative and this is her story as a public relations professional.


Q: What is your title, what do you do?

A: I am a social media coordinator and a public information officer. I currently work for the Essex County government where I do public relations, social media, and a variety of other jobs. My main role is as being the social media coordinator for the county executive, but I also do press releases, event planning, and many other tasks.

Q: How did you get into the business you are in today?

A: I studied Public Relations at WPUNJ and found that the aspect that I prefer doing the most is handling social media. So, from there I used networking to find a job right after graduating in January 2018.

Q: What is the biggest challenge you had to face & overcame?

A: The biggest challenge I had to face and overcome was getting pregnant my freshman year of college. I had the worst pregnancy possible and was always in the hospital. My grades dropped because I couldn’t attend classes and I had to make everything up including re-taking classes. I started back my sophomore year 3 weeks after having a c-section because I was determined to get everything right and fight for what I wanted to accomplish.

Q: What is your work moto?

A: “Everything happens for a reason”.

Q: What is the best advice to give someone who is interested in this industry?  

A: The best advice to give to someone is that you need to network to meet the right people that can help you move forward in this industry. Furthermore, I would tell someone that they need to forget about being shy and get their professional opinions out there because that’s how you get remembered and how you get the networking contacts you need.

Q: What do you like most about this industry?

A: I like the flexibility and creativity that it requires to grab people’s attention.

Q: What would you want to tell your 15-year-old self?

A: Be patient.

Q: What does girl power mean to you?

A: Girl power means to me that we girls are strong enough to push through any challenge and overcome any obstacle that’s in our way no matter how tough things might be.

Q: Anything else you want to share?

A: I currently have a blog about party planning and DIY projects called Planning Made Easy. It’s my hobby now to plan parties or look at event planning articles and I enjoy creating things from scratch and helping others do the same.


And that’s this week’s, Wonderful Woman!

Thank you, Johana, for being YOU & inspiring others with your words of wisdom!


Tory Lava

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s