Wonderful Woman – Sarah Frascella

Wonderful Woman – Sarah Frascella

Meet Sarah Frascella, from Parsippany, New Jersey. She is focused, competitive, and curious, and this is her story as a photographer.

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Q: What is your title, what do you do?

A: I’m the sole photographer for Mundi Westport Group – a leather goods fashion company that produces handbags, wallets, belts, etc. There, I am responsible for all images from start to finish. Prepping product, styling, lighting, shooting, image selection, photoshop corrections, and much more. I have a range of responsibilities that run from product photography for vendors like Macy’s and Lord & Taylor, to shooting lifestyle images with models for web page banners and social media.

Q: How did you get into the business you are in today?

A: I’ve always been into photography, but I had an internship in college that led me more towards fashion. I worked at a small indie clothing company as an assistant photographer.

Q: What is the biggest challenge you had to faced & overcame?

A: The biggest challenge has been adjusting from constantly being creative in college, to following a more strict guideline at work. There isn’t a lot of room for fun when you’re shooting a bag on a white background. But I overcome it by taking more control at lifestyle photo shoots, as well as outside of work, producing content for my personal Instagram.

Q: What is your work motto?

A: “Don’t take a lot of time trying to shoot it if its quicker to photoshop”

Q: What is the best advice to give someone who is interested in this industry?  

A: Be multi-functional. The more well-rounded you are, the more opportunities you get. I am lucky to be in a position where there is the stability of daily product shooting and the sporadic fun environment of a lifestyle photo shoot.

Q: What do you like most about this industry?

A: I love that it’s always changing. Fashion is an evolution and it has multiple layers to it. Every season is something different so its hard to get bored.

Q: What would you want to tell your 15-year-old self?

A: I’d tell her to be more expressive and that she should probably take more advantage of art school than I actually did.

Q: What does girl power mean to you?

A: It’s rough out there, even something as primarily female as fashion is, its CEO’s and President’s are mostly men. Girl power is taking back control over ourselves and not rolling over to gender norms.

Q: Anything else you want to share?

A: Doing things you love should take priority. I work hard at my day job so I can go out on the weekends and be the creative person I am. If you’re too shrouded in daily stress, you’re not living the life your heart wants. I’ve definitely become a happier person by breaking out of the idea that I have to be a responsible adult all of the time & focused on just doing what gets me excited to get out of bed.

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And that’s this week’s, Wonderful Woman!

Thank you, Sarah, for being YOU & inspiring others with your talents.

Check out & follow Sarah’s work on Instagram!

xoxo,

Tory Lava

 

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